McKinnon offers practical suggestions for communicating with employees in ways that encourage retention:
- Take the opportunity to praise your employees in public. “This does not mean comparing them to others on the team, which creates resentment and embarrassment for all concerned,” warns McKinnon.
- “Talk about the importance of the effort they’ve put in, and find small ways of rewarding that effort. Honest appreciation goes a long way, especially in a time of tight budgets.”
- Make sure that the contributions of your employees are not just recognized, but are also important. Visible contributions that are not valued by the company are not very compelling. Likewise, contributions that someone does not perceive as important will not serve to keep them at the company.
- Highlight how their work fits into the long-term vision of the company. Help them see that their work matters to the team and the company. Build a sense of partnership and status.
- Create an environment where people can see their own competence and measure their own success toward creating something larger than themselves.